Privacy policy

Last updated: September 23, 2026

This Privacy Policy describes how Shape The Metal (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from shapethemetal.com (the "Site") or otherwise communicate with us (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully. It explains our practices and your choices. Where applicable law requires your consent before we use certain technologies, such as analytics, advertising, or session recording tools, we ask for that consent separately through the cookie consent banner described below, and we do not treat your use of the Site as that consent.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

Basic contact details including your name, address, phone number, email.
Order information including your name, billing address, shipping address, payment confirmation, email address, phone number.
Account information including your username, password, security questions.
Shopping information including the items you view, put in your cart or add to your wishlist.
Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services or using our website chat.
Financing inquiry information, if you choose to use the equipment financing or leasing option offered on our Site (see "Equipment Financing" below).

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect through Cookies and Similar Technologies

We also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, tags, session recording tools and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address, the pages and products you view, items you add to your cart, and other information regarding your interaction with the Services. Where consent is required (see "Cookies and Your Consent Choices" below), analytics, advertising and session recording Cookies are only used after you give consent.

Information We Obtain from Third Parties

We may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

Companies who support our Site and Services, such as Shopify.
Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
Our advertising and analytics partners listed in "Analytics, Advertising and Other Third-Party Services" below.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. We are not responsible or liable for the accuracy of the information provided to us by third parties and are not responsible for any third party's policies or practices. For more information, see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services. We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and to enable you to post reviews.

Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites, including showing you ads on other websites and platforms based on products you viewed on our Site ("targeted advertising" or "remarketing"). You can opt out of targeted advertising as described in "Your Rights and Choices" below.

Analytics and Site Improvement. We use Usage Data to understand how visitors use the Site, measure the performance of our advertising, and improve the Site and our product range.

Security and Fraud Prevention. We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately.

Communicating with you. We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Cookies and Your Consent Choices

We use Cookies on our Site. Some are strictly necessary to operate the store (for example, to keep items in your cart and to process checkout). For specific information about the Cookies used to power our store with Shopify, see https://www.shopify.com/legal/cookies. Other Cookies are used for analytics, advertising and session recording, as described in "Analytics, Advertising and Other Third-Party Services" below.

Consent banner. Where required by applicable law, including for visitors in California and Colorado, our Site displays a cookie consent banner when you first visit. Until you make a choice, analytics, advertising and session recording technologies are not loaded and do not collect information about you. You can:

Accept all categories;
Decline, in which case only strictly necessary Cookies are used; or
Manage preferences to choose individual categories (analytics, marketing, and preferences).

Changing your choice. You can change or withdraw your consent at any time using the "Cookie preferences" link in the footer of our Site. Withdrawing consent does not affect processing that took place before you withdrew it.

Browser controls. You can also set your browser to remove or reject Cookies. Blocking strictly necessary Cookies may cause some features of the Services, such as the cart and checkout, to work incorrectly or no longer be available.

Analytics, Advertising and Other Third-Party Services

The following third parties provide analytics, advertising, chat, financing and other services on our Site. Where consent is required, the analytics, advertising and session recording services below run only after you give consent through our consent banner.

Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Session replay records how you interact with pages on our Site, such as clicks, scrolling and mouse movements. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. Where consent is required, Clarity is only loaded after you consent to analytics Cookies. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Microsoft Advertising

We use the Microsoft Advertising Universal Event Tracking (UET) tag to measure conversions from our ads on Microsoft Bing and its partner networks and to show you relevant ads. Learn more in the Microsoft Privacy Statement.

Google Analytics

We use Google Analytics to understand website traffic and how visitors use our Site, including the products viewed and added to cart. You can learn more about Google's privacy practices in the Google Privacy Policy and can opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.

Google Ads and Google Merchant Center

We use Google Ads to advertise our products and services, including remarketing ads that show products you viewed on our Site. Our product catalog is provided to Google Merchant Center through the Simprosys Google Shopping Feed app, which also places the Google tags used for these purposes on our Site. You can manage the ads Google shows you in My Ad Center. Learn more in the Google Privacy Policy.

Meta Pixel

We use the Meta Pixel to measure website conversions and serve targeted advertisements on Facebook and Instagram. You can learn more about Meta's privacy practices in the Meta Privacy Policy.

Reddit Pixel

We use the Reddit Pixel to measure the effectiveness of our advertising on Reddit and to show you relevant ads. You can learn more in the Reddit Privacy Policy.

Website Chat (AI Shopping Assistant)

Our website chat is provided by Shopify and is powered by artificial intelligence. When you open the chat, it tells you that it is powered by AI from Shopify, that it may make mistakes, and that your messages are visible to us, before you send any message. The AI assistant may answer questions about our products, sizing and dimensions, shipping, returns and order status automatically, and our staff may read and reply to your messages. Chat messages, and any information you choose to include in them, are processed and stored by Shopify so the chat can respond to you and so we can keep a record of support interactions. Please do not include payment card details or other sensitive information in chat messages. For more information about how Shopify processes this information, see Shopify's Privacy Policy.

Equipment Financing

Our Site displays equipment financing and leasing options provided by QuickSpark/LeaseStation. When a page containing these options loads, the provider receives technical information such as your IP address and the page you are viewing. If you choose to apply for financing, the information you submit is collected by the provider under its own privacy policy.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, freight quoting, and email delivery).
With business and marketing partners, including Shopify, Google, Microsoft, Meta and Reddit, to provide services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services. Our business and marketing partners will use your information in accordance with their own privacy notices. See Shopify's Privacy Policy.
When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

In the past 12 months, we have disclosed the following categories of personal information for the purposes set out above in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category	Categories of Recipients	Sold or shared for targeted advertising?
Identifiers such as basic contact details and certain order and account information	Vendors and service providers (such as Shopify, payment processors, fulfillment and shipping partners, customer support providers); business and marketing partners; affiliates	Shared (e.g., online identifiers and hashed contact details used by advertising partners)
Commercial information such as order information, shopping information and customer support information	Vendors and service providers; business and marketing partners; affiliates	Shared (e.g., products viewed, added to cart or purchased)
Internet or other similar network activity, such as Usage Data	Vendors and service providers (such as data analytics providers); business and marketing partners	Shared

Sale and Sharing of Personal Information

We do not sell personal information for money. However, when you consent to marketing Cookies (or, where consent is not required, when you visit our Site), our advertising partners, including Google, Microsoft, Meta and Reddit, receive online identifiers, Usage Data and shopping information so they can measure our ads and show you ads for our products on other websites and platforms. Under some state privacy laws, including those of California and Colorado, this may be considered a "sale" of personal information, "sharing" for cross-context behavioral advertising, or processing for "targeted advertising".

You can opt out of this at any time by using the "Your Privacy Choices" link in the footer of our Site, by declining marketing Cookies in our consent banner, or by contacting us using the details below. We also treat a Global Privacy Control (GPC) signal sent by your browser as a valid request to opt out of the sale and sharing of your personal information and of targeted advertising for that browser.

We do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

We do not use or disclose sensitive personal information (such as account log-in credentials) for the purposes of inferring characteristics about you.

User Generated Content

The Services may enable you to post product reviews and other user-generated content. If you choose to submit user generated content to any public area of the Services, this content will be public and accessible by anyone.

We do not control who will have access to the information that you choose to make available to others, and cannot ensure that parties who have access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of any information that you make publicly available, or for the accuracy, use or misuse of any information that you disclose or receive from third parties.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

We keep personal information only for as long as needed for the purposes described in this Privacy Policy, using the following criteria:

Order, account and contact information: for as long as your account is active and for as long as needed afterwards to support warranty, returns and product support, and to meet tax, accounting and other legal record-keeping requirements.
Customer support and chat communications: for as long as needed to resolve your request and maintain a record of our support history with you.
Usage Data collected by analytics, session recording and advertising services: for the retention periods set by each provider and our account settings with them, after which it is deleted or aggregated.
Consent and opt-out records: for as long as needed to honor and demonstrate your choices.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

Right to Access / Know. You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Right to Opt Out of Sale, Sharing and Targeted Advertising. You may have a right to opt out of the sale or sharing of your personal information and of targeted advertising. See "Sale and Sharing of Personal Information" above, including how we honor Global Privacy Control signals.
Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
Withdrawal of Consent: Where we rely on consent to process your personal information, including for Cookies, you may have the right to withdraw this consent. You can change your Cookie choices at any time using the "Cookie preferences" link in the footer of our Site.
Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call (866) 605-4599 or email us at [email protected] or contact us at 2555 South Santa Fe Drive, Unit F03, Denver CO 80223, United States.